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  • Design for 100 pixels– by Andy Pratt

    Ever walk into a store and see a book that captures your attention, even from a distance? That’s no accident. Publishers make a concerted effort to design covers that get noticed from afar, specifically six feet away. With so many books in your average bookstore, it’s a real battle for each one to get noticed. Designing books that are visually arresting from six feet away is an important guideline for the industry. It helps to ensure that each book has a chance of capturing your attention, even in a store containing thousands of them.

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