Channel Your Inner Fashionista with Catwalk Creations
Crayola has been releasing online tools that extend their various product lines and Funny Garbage has helped to usher this trusted brand into the twenty-first century.
In 2011, the Crayola International team released Catwalk Creations fashion design kits, part of their Crayola Creations product line, aimed at young girls 6-10. The kits include a miniature mannequin, fabric swatches, creative tools, and craft accessories that girls use to create their own link of miniature outfits.
FG was hired to design and develop an accompanying online Flash application that girls can use to design additional garments using custom created patterns and shapes. Each Catwalk Creations kit is supplied with faux fabric sheets –paper that can be loaded into a standard inkjet printer– for girls to print the garments they create on the site. Registered users can save their created garments on the site until they have enough to fill an entire sheet of faux fabric.
Additionally, FG was asked to redesign and rebuild the Creations website, overhauling the information architecture and look and feel of the previous site. The new design included a homage rotator with embedded video player as well as promotional tools and templates for the products in the line.
FG built the site to support international localization which included XML management tools for implementing versions of the site in languages other than English including French, Spanish, and Italian.