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Crayola Lights, Camera, Color Application

The Lights, Camera, Color Interface
The Lights, Camera, Color Interface


Project Description: 

Now it's Easier to Turn Photos into Coloring Pages

Crayola’s Lights, Camera, Color (LCC) application is an online tool that enables kids to transform photographs into black and white line art that can be customized with digital assets then printed and colored. The basic application is open to anyone to try but in order to print or save requires a code, available on the packaging of select Crayola products.

Crayola hired FG to refine the application’s creative strategy, user experience, and visual design for licensed iterations of the web application. Crayola partnered with Nickelodeon and several other major children's entertainment moguls to develop ten licensed LCC products.

Team FG leveraged years of experience designing applications for children to resolve the interface design, refining the style of interface elements like buttons and in-app overlays and simplifying the steps in the user flow. The container for the LCC tool was modularized so it could easily be placed over the large-scale background images for each of the licensed instances of the application, enveloping users in the property’s world.

Backgrounds tab in LCC drag and drop interface
The colorful Crayola branded interface is tailored to the younger demographic with an easy to use drag and drop interface.
The LCC Theme for Fairies
The following images show the immersive themes that were designed along with line art featured in the art tool.
The LCC Theme for Princesses
The LCC Theme for SpongeBob
The LCC Theme for Super Hero Squad
The Original LCC Design
A screenshot illustrating the original interface before our updates. This version did not have the ability to have themes.
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