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Thomas & Friends Parents Hub

Thomas & Friends Parents Website
Thomas & Friends Parents Homepage


Project Description: 

Responsive Marketing Website for Parents

This ground up rebranding and design of the Thomas & Friends website focuses on an engaging co-play experience with distinct Parent and Kids site sections. Launched in 25 global territories, this one-stop destination for all things Thomas works equally well on PCs, tablets and smart phones. From products and toys, to video, TV and live events, the site also serves as a guide for using the world of Thomas as an empowering child development tool where important life lessons can be modeled and learned. 

Funny Garbage created a modern user experience and visual design to dazzle. The responsive front-end was coded to seamlessly connect to Mattel’s existing Content Management System. The site leverages HTML5 in order to create a platform agnostic and forward compatible website that works on new and emerging devices in the marketplace. The design and information architecture are flexible enough to handle frequent content updates without sacrificing any of the fun factor associated with the brand. 

The Thomas & Friends website serves as an eye-catching destination for parents looking to learn more about the characters and stories that their children love so much, and offers a nostalgic look back at the Thomas they enjoyed growing up. 

Thomas & Friends Parents Homepage
The homepage for the parents site is marketed to adults but makes it easy for kids find a link to a companion site made exclusiely for them
Thomas & Friends Events
No matter where you live, parents can find local Thomas & Friends events for their children
Thomas & Friends Movies & TV
Parents can easily find out where episodes are airing and new movies are being screened
Thomas & Friends Activities
The activities section is full of inspirational play including recipes, party and play suggestions and printables for kids.
Thomas & Friends Mobile
The website is tailored to a rich mobile web experience
Thomas & Friends Products
The site drives sales of toys, books and more
Thomas & Friends Timeline
The about section of the site sports a timeline where adults can engage in the nostalgia and history of a 70 year old brand
Thomas & Friends Parents Before
The original parents section of the Thomas & Friends website was a patchwork of sites that was not scalable and localizable
  • Responsive Design
  • Desktop
  • Tablet Compatible
  • Mobile Compatible