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Warner Music Cross Label Initiative

Thumbnail of the Music Information tool
Landing Page for InstaVid

Project Description: 

The First Online Music Video Jukebox Launched All the Way Back in 2000

Warner Music Group approached Funny Garbage to create a series of web sites that would integrate the massive video repertoire of their many subsidiary labels. Our goal was to create a content repository that customized user access according to nationality and genre yet was easy to navigate. We offered users of every stripe the central source for video online, while promoting Warner Music’s music catalog.

FG developed an information architecture that would enable users to access Warner Music’s vast video archive from one page. Our graphic designers created a site with a visual identity that could represent dozens of separate labels and hundreds of different artists in one template.

FG’s passion for music enabled us to go that extra mile. Instavid.com put the artists first, providing music lovers what they want out of a video site while strengthening the constituent parts of the Warner Music brand. MusicInformation.com, a related site, turned a simple data collection tool into an evocative, interactive experience.

Landing Page for InstaVid
The Music Information interface
Implementation: 
  • Desktop

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