Funny Garbage: 10 Years of Making the Web Worth Watching

Funny Garbage drew on its experience and expertise developing children’s media brands to create a channel that is literally “by kids for kids.” Empowering a group of talented children with the opportunity to populate the channel with their own artwork, video footage, and other visual fun, FG created a way for “Family Room” to speak directly to its core audience of nine to eleven year olds. The final result was a compelling and accessible brand identity that kids were attracted to and inspired to watch. To take advantage of the quality of high definition television, we incorporated macro photography and high resolution digitized artwork.

To create the brand identity kit, we used a high speed/high definition camera to conduct an in-studio shoot. All assets were animated and assembled in After Effects, and on-lined using Final Cut HD. The final identity kit included a style guide, logo, 10 unique channel IDs, an image spot toolkit, and branded backgrounds designed as customizable slates.

The interstitial project required sixty minutes of spots, ranging from twenty to ninety seconds in length. After casting thirty kids in New York and Los Angeles, we supervised two multiple camera high definition, on location, video shoots, and four in studio still photography shoots. We then animated and collaged the assets in After Effects to create the final spots, and used Final Cut HD to on-line the final elements. In all we created four distinct styles of spots with multiple iterations, resulting in sixty three unique pieces of programming.