Funny Garbage: 10 Years of Making the Web Worth Watching
IFCtv Website
Project Overview
The Independent Film Channel approached FG to create a website that would speak to their dedicated audience of indie film fans, focus their previously disparate online efforts, and strengthen the core IFC brand, all in an effort to expand the cable channel’s distribution. Our goal was to fold two sub-sites into one, thereby pointing IFC’s traffic to a central location and bringing their content to the fore. We created a sleek, clean look for IFCTV.com while offering new users a wide-range of well organized content from the first page so they would have an instant understanding of the company.?
Using Vignette Story Server, our designers, information architects, and technologists worked together to create a modular site whose content could shift to match an increasingly robust database of schedule information, film clips, still photos, interviews, and articles. The content management application CMA enabled us to create content modules on specific themes, tying together related content that was previously scattered throughout IFC’s websites. For example, IFCTV.com launched with modules that focused on the film Crouching Tiger, Hidden Dragon, the director Richard Linklater, and the channel’s IFC Rant magazine. These modules grew and changed according to IFC’s programming schedule, available content assets, and evolving business goals.?
Our sophisticated team of graphic designers enabled FG to base IFCTV.com’s new look on an on-air identity that would launch concurrently with the new site. The look was clean, clear, and tell-it-like-it-is. Our digital studio created a rotating Flash feature on the homepage to spotlight IFC’s top offerings and incorporate contextual advertisements.?
FG’s passion for indie film and culture allowed us to act as creative partners with IFC in developing both their online infrastructure and their online content. Ultimately, FG and IFC crafted and online space that truly brings one of IFC’s annual promotions to life: “Indie rocks!”
- WHAT: Backend Development, Content Management System, Creative Direction, Information Architecture, User Experience
- WHEN: July 1, 2001
